Privacy Policy

Last updated: 1 January 2026 - Applies to purekiwis.com

1. Who we are

This policy is issued by The Pure Kiwis Earth Limited ("PureKiwis", "we", "us"), a company registered in New Zealand [NZBN: 9429047555945], with its principal place of business in Auckland, New Zealand.

We are an "agency" for the purposes of the Privacy Act 2020 and we handle personal information in accordance with the thirteen Information Privacy Principles (IPPs) set out in that Act.

2. What information we collect

We only collect personal information that is necessary for our lawful business purposes (IPP 1). Depending on how you interact with us, this may include:

• Contact enquiries — your name, email address, and the content of your message.
• Partnership enquiries — your name, company or brand name, email address, phone number (if you choose to provide it), product category, trading direction, business stage, markets of interest, and the details of your enquiry.
• Technical information — your IP address and basic request data, collected by our web host for security and spam prevention.

We collect this information directly from you when you complete a form on our website or contact us by email (IPP 2). We do not require you to identify yourself in order to browse this website.

3. Why we collect it

We use personal information to:

• respond to your enquiry and correspond with you;
• assess whether a partnership or trade opportunity is a suitable fit;
• provide our export, import, distribution, and brand development services;
• meet our legal, customs, and regulatory obligations; and
• protect our website from spam, fraud, and misuse.

We will not use your information for a materially different purpose without your authorisation, unless permitted or required by law (IPP 10).

4. Who we may share it with

We do not sell personal information. We may disclose it (IPP 11) to:

• service providers who host our website, deliver our email, or provide spam protection, acting on our instructions;
• prospective distributors, retailers, or trade partners — but only where you have asked us to progress an enquiry and only to the extent necessary;
• freight forwarders, customs brokers, and regulatory authorities where required to complete an export or import transaction; and
• government agencies, courts, or regulators where disclosure is required or authorised by law.

5. Sending information overseas

Because our work involves international trade, your information may be disclosed to recipients outside New Zealand — for example to a prospective distributor in a market you have asked us to explore, or to a cloud service provider hosting our systems.

Before disclosing personal information to a foreign person or entity, we take reasonable steps to satisfy ourselves that one of the grounds in IPP 12 applies — for example that the recipient is subject to privacy laws providing comparable safeguards, is required to protect the information under contract, or that you have authorised the disclosure after being told the information may not be protected to New Zealand standards.

6. Storage and security

We take reasonable safeguards to protect personal information against loss, unauthorised access, use, modification, or disclosure (IPP 5). These include transport encryption (HTTPS), access controls on our email and hosting accounts, and anti-spam measures on our web forms.

No method of transmission or storage is completely secure. If a privacy breach occurs that has caused, or is likely to cause, serious harm, we will notify the Office of the Privacy Commissioner and affected individuals as required by Part 6 of the Privacy Act 2020.

7. How long we keep it

We keep personal information only for as long as it is required for the purposes for which it may lawfully be used (IPP 9), or for as long as we are required to retain it under other legislation — including tax, customs, and company records requirements. Enquiries that do not proceed are deleted or de-identified once they are no longer needed.

8. Your right to access and correct

Under IPP 6 and IPP 7 you have the right to ask us:

• whether we hold personal information about you, and to be given access to it; and
• to correct that information if you believe it is inaccurate, incomplete, misleading, or out of date.

To make a request, email us at info@purekiwis.com. We may need to verify your identity first. We will respond as soon as reasonably practicable and in any case within 20 working days.

9. Cookies and analytics

This website uses only the cookies necessary for it to function, including a session cookie used to protect our forms against cross-site request forgery and automated spam. Some pages load fonts and icon libraries from third-party content delivery networks, which may record your IP address as part of serving that request.

10. Complaints

If you are concerned about how we have handled your personal information, please contact us first at info@purekiwis.com so we can try to resolve it.

If you are not satisfied with our response, you may complain to the Office of the Privacy Commissioner: privacy.org.nz, or phone 0800 803 909.

11. Changes to this policy

We may update this policy from time to time. The version published on this page is the current version, and the date at the top shows when it was last changed.